As Julie Zhuo said, “If you’re interested in design, the best thing to find ideas is to find problems, and to find problems is to talk to people .” The process of Design Thinking cannot get a kick start without understanding people and the problems they might be facing. The first step of Design Thinking is Empathy, the psychological component, without which it is challenging to understand your users.
d.School Bootcamp Bootleg in 2013 stated, “Direct interaction with people reveals a lot about their thoughts and values. These beliefs and values are not always clear to those who hold them. Deep participation can surprise both the designer and the designee with unexpected ideas that depart from what they normally do – and are strong signs of their strongly held opinions about the world.”