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A business’s core value is to always place the customer at the top of the hierarchy, listen to them, understand them and their concerns. Heartfelt customer-oriented communication builds close and familiar relationships between employees and customers. It cements loyalty and the customers use these gestures as an example to talk about the brand.

Paytm’s CEO, Vijay Shekar Sharma shared a tweet saying, “Please try Paytm and you won’t have to post support requests. Yes, you can pay directly from your bank account.
Bonus: CEO-level customer support.” 

According to a PR Newswire report, 56% of customers are willing to pay a higher price for a product in exchange for exceptional customer support/service. 73% of consumers go for a brand because of effective customer-oriented communication. As a result, a company should use it to communicate its strengths and improve customer perceptions.

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