Square Sequel

Raman was collecting ideas to create a new product line. Somehow after months of research, he felt stuck and wanted to start with the production of his new product line. Deep down he had a feeling that there was too much at stake whether it was time, money, or resources. He was having second thoughts about all that.

One day, he was sitting with one of his good friends, and he started discussing his recent challenges. His friend, Ajay, was impressed with all the efforts he put to get the ball rolling. The idea, the strategy, and the concept seemed perfect, however, he asked, “Raman, I am sure you must have checked the feasibility, desirability, and viability of the product line before strategizing product development.”

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