In the last article, Raman had a brilliant idea to launch a brand new product line. However, he was a bit dicey about its implementation as it was a high-budget project. When he discussed his plans with his friend Ajay, he got a clear picture of the stepwise process of testing his strategy before producing the actual product.
After indulging in multiple tests and creating prototypes, he finally had a handful of alternatives to choose the best. He was thorough and confident about the next step in the process. He knew there are different methods through which he can make the final choice. Raman, like any other dynamic entrepreneur, was open to both external and internal environments while narrowing it down to one strategic choice.