When Indra Nooyi was Chairman and CEO of PepsiCo from 2006 to 2018, she felt that the company’s innovation process and design experience needed to be reimagined. Nooyi told the Harvard Business Review, “It’s much more than packaging.” She hired Mauro Porcini as Pepsi’s first-ever Chief Design Officer in 2012, emphasizing the importance of design thinking, and systematic inventive thinking in corporate strategy and leadership. “Now, our teams are pushing SIT throughout the entire system, from product development through packaging and labeling, shelf appearance, and consumer interaction.”
