Aarav is an avid fan of IPL (Indian Premier League), and his favorite team is the Royal Challengers. Aarav chose Royal Challengers because it has always done well. However, this time his favorite team doesn’t seem to be in its full form. However, his friends in the stadium were cheering for the Knight Riders team, which is leading this time with a good score. It seemed like Knight Riders were the great white shark in the ocean filled with tiny fishes.
People in the stadium who were die-hard fans of the Royal Challengers started switching allegiances to the more dominant and popular team. Seeing the change in the pattern around him, Aarav too decided to join hands with the crowd and started cheering for the Knight Riders. He was indistinguishable from the mass of other fans that formed Knight Riders’ mania.
The snowballing popularity of the Knight Riders and Aarav’s subsequent decision to support them is a product of the bandwagon effect or the bandwagon bias. Yes, the Knight Riders were a good team, however, he began supporting them due to the people around him started switching allegiances.