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“Design Thinking is not merely a methodology; it’s a mindset, and at
its heart lies the transformative power of creativity.”

As Design-Thinking professionals, we often emphasize, “To succeed, we must embrace creativity as the driving force of innovation.” These words are not mere rhetoric — they are a guiding principle that underlines our approach to Design Thinking.

In the application of Design Thinking, it’s always the founder’s vision where creativity acts as a catalyst for innovative problem-solving. It’s the secret sauce that propels us to think beyond the obvious, explore the uncharted territories of user needs, and craft solutions that leave a lasting impact.

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