Square Sequel

“The health and wellness industry is booming, with the global market reaching $3.31 billion in 2020 and projected growth of $4.24 billion by 2026.”

Despite this growth, some companies ignore their customers’ real needs. By focusing on user experience, companies can enhance satisfaction and cut costs. Design Thinking is highlighted as an effective tool in this process. Design Thinking, as per Harvard Business Review, involves principles like empathy, disciplined prototyping, and embracing failure. It’s touted as the best approach for creating meaningful interactions and building a flexible organizational culture.

In practical terms, Design Thinking stands out by prioritizing a deep understanding of customers before offering solutions. This method ensures personalized and well-thought-out solutions to address customer challenges.

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